About Us

About Loaf
Meet the Founders
A close-up of a shelf with ceramic vases on it
A close-up of a shelf with ceramic vases on it
A close-up of a shelf with ceramic vases on it

About Loaf

I fell in love with adventure when I bicycled from London to Bangkok —16 months via 17 countries. It was a beautiful ride.


Previously, I was the co-founder of the UK's leading care AI startup. But, when I left it in 2023, I could no longer deny the inner call to explore. 

Adventure has a way of reminding you what matters; it changed my life, and this is why we built Loaf.

When I'm not working, I'm running or writing. Sometimes both, and rarely simultaneously.
A close-up of a shelf with ceramic vases on it
A close-up of a shelf with ceramic vases on it
A close-up of a shelf with ceramic vases on it

Founders

Hector Alexander
Cycled solo from London to Bangkok — 14,000+ km across deserts, over mountains, between temples. Former startup founder. Ultra-runner. Ironman. Writer. Believer in quiet strength.

Selman Kaldiroglu
Built product at Meta. Co-founded Pariti in Nairobi. Breathwork coach. Took a sabbatical to lose the noise, hiked the Himalayas to find something real. Believes the best ideas arrive at altitude.

We met through a shared belief:
That adventure, done with the right people in the right way, reveals who you actually are. Loaf is our way of inviting others into that.
A close-up of a shelf with ceramic vases on it
A close-up of a shelf with ceramic vases on it
A close-up of a shelf with ceramic vases on it

Join Us

We're looking for experts in adventure travel or community-building to join the mission and grow our nascent adventure community.


Explore our retreats or email us at hello@loaf.so to get involved.

Loaf Letters

Notes from the wild. Upcoming trips. No fluff.

Loaf Letters

Notes from the wild. Upcoming trips. No fluff.

Loaf Letters

Notes from the wild. Upcoming trips. No fluff.